The January 21st New York Times article, "[How Green is my Orange?](http://www.nytimes.com/2009/01/22/business/22pepsi.html?_r=2)"reveals the environmentalists most holy sacrament.
The article shows giants of production, like [PepsiCo](http://www.pepsico.com/), are sacrificing their time and ability calculating and reducing carbon emissions in an attempt to avoid being a victim of governmental mandates.
You may wonder at the nature of the atrocity committed by PepsiCo that would require governmental retribution and demands such atonement. They are cowering in fear because they have committed the only mortal sin recognized by environmentalists, they produce life sustaining nourishment for man. While their efforts at reconciliation are to be applauded, they are insufficient.
The highest virtue and grace of environmentalism can only be achieved by the complete sacrifice of man and his values to the pure untouched wilds of nature.